Employee training is very important for businesses to build skilled and efficient teams that contribute to company success. With the fast growth of digital technology in all sectors, it’s essential for employees to regularly improve their skills.
That’s why progressive companies focus heavily on training and development. They teach their employees about new technologies, work processes, rules and regulations, interpersonal skills, and other essential knowledge needed for their own and the company’s success.
Training Videos Emerge as High-Impact Training Medium
Various aspects exist for corporate training programs. But video has distinct advantages:
Memorable Delivery of Information
Training videos cater to both visual and auditory learning styles, enhancing memory retention by up to 50% more than reading alone. Employees learn and apply new concepts more effectively through video-based training.
Video allows staff to learn directly from experienced company leaders and expert consultants, making the guidance more engaging than written instructions. This personal approach builds trust and a connection with the subject, facilitated by credible mentors on screen.
Accommodates All Learning Paces
Video lessons allow employees to learn at their own pace. They can pause, rewind and review segments as many times as needed to fully grasp the material. This self-driven approach custom fits training to each learner’s abilities. Short video chunks also aid retention compared to lengthy info dumps.
Scales Consistent Messaging
High-quality video training ensures uniform best practices throughout global companies. It provides consistent expert instruction to all employees, avoiding regional discrepancies and fostering unified, excellent operational standards.
Interactive elements like on-screen quizzes, assessments and decision prompts woven into video training keep staff alert and engaged. Active learning cements lessons better than passively watching. Gamified video experiences also motivate teams to voluntarily upskill during personal time.
Types of Video-Based Employee Training
Many options exist for incorporating video into corporate learning programs. Common mediums include:
Thought Leader Keynotes
Record conferences, seminars or firsthand tutorials from foremost authorities within your industry. Gathering these important insights offers valuable strategic advice to employees that they wouldn’t get in other ways.
Animated Process Tutorials
Leverage 2D animation and motion graphics to liven up workflows for operational functions. Cartoon visuals make potentially dry subjects like compliance, cybersecurity, equipment maintenance and troubleshooting feel more inviting.
Interactive Microlearning Videos
Break training into targeted 3-5 minute video segments focused on discrete skills. Additionally, incorporating quiz questions before progressing or requiring field entries can effectively gauge and ensure a thorough understanding of the material. Frequent low-stakes testing via microlearning videos boosts long-term retention considerably.
Video Assessments
Begin by having employees watch instructional videos of processes, followed by filming themselves performing these tasks. This approach allows management to assess skill competency through review and provide coaching for any needed improvements.
Screencast Software Tutorials
Record step-by-step over-the-shoulder walkthroughs on interfacing with essential productivity, analytics, CRM and other business platforms. Pause these demo reels frequently to reinforce each click and selection.
Video Field Assignments
Assign remote video challenges for hotel chains, retailers or field services teams to sharpen practical abilities. Workers record themselves assessing mock customer issues, demonstrating solutions and reflecting on performance to validate hands-on abilities.
Peer Interview Knowledge Transfer
Have on-camera conversations where departing legacy employees download their most useful insights with successors. This video life legacy equips rising peers to carry the torch.
Video Message Boards
Enterprise video messaging apps foster candid testimonials from leadership and colleagues celebrating wins. These easily digestible snippets informally share advice and affirm core values peer-to-peer.
Production Checklist for Impactful Corporate Video Training
What exactly goes into developing polished video-centric training content that upgrades workforce capabilities? Follow this video production blueprint:
Set Performance Objectives
- Pinpoint desired skills and metrics for success per role
- Identify critical existing capability gaps impeding higher productivity
- Survey teams on obstacles and areas they want upskilling
Audit Current Training Infrastructure
- Take inventory of all existing training programs across global company
- Assess maturity level of video-centric learning opportunities
- Identify departments and topics offering biggest growth potential from added video training
Frame Guiding Principles
- Specify intended video training outcomes aligning to corporate learning vision
- Standardize protocols for rights management, contributor compensation, review processes
- Develop teaching best practices for consistency
Structure Video Learning Pathways
- Bundle video lessons into comprehensive modules addressing related skill sets
- Order teachings sequentially within courses building competency progressively
- Recommend supplemental materials like readings, audio, assessments and field work
Allocate Video Production Bandwidth
- Assess internal vs. external resourcing for studios, gear, post-production support
- Lock down budgets for any vendor partnerships
- Confirm tech infrastructure can support company-wide video delivery at scale
Schedule Systematic Content Reviews
- Institute formal processes to evaluate ongoing instructional value of videos
- Phase out aging video teachings monthly and annually
- Solicit team feedback on training effectiveness to guide improvements
The right video-based learning experiences ultimately come down to resonating with modern professionals on their wavelength. Video provides flexible, consumable knowledge they can access on-demand across devices.
Well-made video training can be used across global teams to set clear skill standards. With organized video learning paths, managers can more easily check skills, and employees get clear advice on how to grow in their roles and understand company goals.
- Video provides advantages for corporate learning like improved recall, scalable delivery and interactive elements
- Various formats exist spanning thought leader keynotes, animated explainers, microlearning video clips and recorded collaborations
- Production checklist is important in strategically aligning goals for their capability of being achieved.
Upskilling teams requires formats that evolve with rapidly advancing workplace tech and realities. Video-based training, once considered a luxury, has become an essential tool for consistent talent development, especially in remote work environments.
Conclusion
Mandema Studios is leading the way in transforming corporate training with powerful video-based learning. As we’ve seen, video training has many benefits, like better memory retention, adaptable learning options, and interactive features that keep modern professionals interested.
Your company can use this effective tool in many ways, including expert talks, animated guides, short learning videos, and practical video exercises. By using a detailed production plan, you can make sure each video fits well with your company’s goals, fills in skill gaps, and encourages ongoing learning.
Now’s the time to step into the future of corporate training with Mandema Studios. Boost your team’s abilities, set consistent learning standards worldwide, and stay competitive in a fast-changing work environment. Reach out to us to create custom video training that connects with your employees, helps achieve business goals, and matches your company’s vision. Let’s change your training approach into a driving force for growth and success. For a free consultation, call +27 11 725 0121 or email info@mandemastudios.co.za.
